The wordmarks are designed to do more than just allow people to read and recognize an organization’s name. They represent the character of an organization through their typographic choices and how they are applied.
Rice has two accepted wordmarks. They are unique typographic signatures that display the Rice name.
When possible, the preferred manner in which to refer to the university is simply “Rice.” For those instances when the full name of the university is needed, use the full-length wordmark.
Either wordmark may be used alone or with the shield.
Use each wordmark correctly and consistently.
All official versions of the Rice wordmarks can be downloaded at bit.ly/university-logos.
Wordmark Color Specifications
Print the wordmarks in the two Rice colors, Rice Blue (Pantone 280) and Rice Gray (Pantone 425). Other acceptable colors are black and reversed (white) from a solid color field. (See “Color Palette” information for RGB, CMYK and Hex values on Page 28.)