The Colors of Our Campus
Built from the university core colors, and expanded with colors sampled from the natural beauty of our campus, the university color palette helps bring life to your designs. The campus color palette is a robust system designed to enliven your communication. The palette is capable of a variety of expressions, but it’s important that color use is carefully managed within Rice-branded applications.
The primary colors of Rice are blue and gray, selected in 1912 by Rice’s first president, Edgar Odell Lovett. In addition to these core colors, an extended range of university colors seen on the Rice campus have been added to the color palette as part of the overall brand.
Logo Color Specifications
Print the Rice logo in four-color process, Rice Blue (Pantone 280) or Rice Gray (Pantone 425). One-color black is also acceptable. Do not apply any other colors.
Blue displays differently on computer screens. For website color application of Rice Blue, use Hex 00205B or an RGB translation of 0, 32, 91.
To print the logo on a dark background, use the reversed version, with the Rice wordmark in white. All versions of the official Rice logo can be downloaded at bit.ly/university-logos.