The Rice brand is much more than a logo.


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Identity Guide

A brand is the distinct set of feelings, perceptions, attitudes and associations people have when they see a logo or think about a company. Think of a brand as being like a personality or like a tone of voice. Every member of the Rice family represents the brand — and we represent it in all of our communications.

Everyone is a Rice brand ambassador.

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President Reggie

From the President

Only by presenting a clear, coordinated identity, can we give Rice a face that more people will recognize and value. The identity standards detailed here provide a visual language that reflects the university as a whole, while still preserving the individuality of our many parts. It is designed to answer your questions about logos, color, typography and more. Please keep the link handy and consistently apply these standards in all your communications.

Read the full statement


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Rice Public Affairs

We’re available to help you effectively use the Rice brand in your communications.


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