Our Visual Identity
& Design Elements

Official Marks

Logo Lockups & Shields

The Rice brand includes a system of approved logos, wordmarks, and shield to maintain a consistent and identifiable appearance.

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Color Palette

Codes & Application

Built from the university core palette, and expanded with colors sampled from the natural features of our campus.

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Fonts & Style

Combine elegant formality and modern design for a robust system of typefaces capable of supporting the voices of our university.

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Extended Identity

Complementary Marks

While the shield is Rice's primary logo identifier, the academic seal, Athenian Owl and Athletics logos are also closely associated with the Rice brand.

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Digital Media

Emails & Content Creation

Compiled by our university photographers, videographers, web developers, and social media marketing teams. Telling the Rice story from past to present.

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Print Media

Order Stationery & Swag

Only individuals with an official connection to Rice may use business cards, letterhead and other stationery items which contain the university trademarks.

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Useful tools, files and templates to help you bring the identity to life.


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Rice Public Affairs

We’re available to help you effectively use the Rice brand in your communications.


Meet the team