Do / Don't

In order to maintain the equity of the Rice brand, the identity should never be modified or altered. The following are examples of incorrect usages that must be avoided. If you have an application that requires that these rules be violated, you must contact Public Affairs in order to determine the best solution for your application.

Do not combine or include the Rice logos, shield or wordmarks with other marks or logos in any way or use them to form a sentence or phrase.

Do not modify the Rice shield, logos or wordmarks. All official versions of the Rice logos and wordmarks can be downloaded at bit.ly/university-logos.

All retired versions of the Rice logos should not be used. The historical logos included here are no longer compliant with the current Rice brand standards.

Incorrect Usage

The owl may not be filled in with texture or color. The owl must use the approved color palette; this includes the primary, secondary and extended colors. (See “Color Palette” information on page 28.)

If the owl appears in a solid color, it must have a blue, black, white or gray outline.

The owl may not be altered other than in size and colors.

Specialized mascot owl designs were eliminated with the 2019 redefinition.

DON'T | Lockups

In order to maintain the equity of the Rice brand, the identity lockup system should never be modified or altered. The following are examples of incorrect usages that must be avoided. The old fonts, colors and layouts for lockups were retired in 2019 and are no longer permitted. Acronyms are also no longer allowed.

The official academic and administrative logo lockups can be downloaded at bit.ly/rice-logo-lockups.

Submit a logo lockup request at publicaffairs.rice.edu/logo-proj-req-form.