VISUAL IDENTITY

Typography

Primary typefaces

Brand Typefaces

Rice’s typographic palette combines the elegant formality of Copernicus with the modern design of Mallory for a robust system capable of supporting the many voices of our university.

Copernicus

The serif font Copernicus was chosen for its stately character and comes in a variety of weights. Copernicus portrays the wisdom and honor of Rice.

Download Copernicus:
bit.ly/copernicus_font

Mallory

Mallory was chosen as a complementary sans serif font, featuring carefully considered details in the design of the letterforms. Its range of weight allows it to be versatile in creating typographic layouts.

Download Mallory:
bit.ly/mallory-font

Brand Typefaces

System fonts

Alternate Typefaces

In the event that Mallory and Copernicus are unavailable, two alternate typefaces are available via the free Google font service. They can be used on the web or downloaded for use in print by all users. The alternate typeface for Copernicus is Cormorant Garamond. The alternate typeface for Mallory is Lato.

Cormorant Garamond

Download Cormorant Garamond
bit.ly/cormorant-garamond-font

Lato

Download Lato
bit.ly/lato-font-family

Downloads

Useful tools, files and templates to help you bring the identity to life.

 

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Questions

In need of support or have a custom request?

 

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Rice Public Affairs

We’re available to help you effectively use the Rice brand in your communications.

 

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