Logos, Wordmarks and the Rice Shield

RIce logo breakdown


The shield, combined with either Rice or Rice University, creates the official Rice logo.

Either wordmark can be used alongside the Rice shield.

All official versions of the Rice  logo can be downloaded at


The wordmarks are unique typographic signatures that display the Rice name. Do not alter or attempt to recreate them in any way.

When possible, the preferred manner in which to refer to the university is simply “Rice.”

The Rice Shield

The visual identity of Rice is built around the historic shield containing the Athenian Owl, which stands for honor, influence and wisdom. The shield’s chevrons represent the coats of arms of families bearing the names Rice and Houston. The shield is the most recognizable aspect of the Rice brand and the primary graphic component within our identity system.

The Rice shield must never be used alone.