University Logos

The Rice Shield

Honor, Influence and Wisdom
The Rice shield is the primary graphic component within our identity system. The shield draws from historic roots and features the Athenian owl, which stands for honor, influence and wisdom. The current shield has been updated to meet today’s standards for print and web.

The shield, combined with the primary wordmark, creates the official Rice logo.

Flat Shield
The primary shield is the flat version. Its simplicity and clean lines make it the most versatile for print, web, screen printing, embroidery or other reproduction techniques.

Flat Shield
The primary shield is the flat version. Its simplicity and clean lines make it the most versatile for print, web, screen printing, embroidery or other reproduction techniques.

Flat Shield

Gradient Mesh Shield
The dimensional gradient mesh shield is a larger file to manage and is most applicable to print or web productions.

Gradient Shield

Rice Wordmarks

The Spirit of Rice 
The wordmarks are designed to do more than just allow people to read and recognize an organization. They represent the character of an organization through their typographic choices and in how they are applied.

The primary wordmark is a unique typographic signature that displays the Rice name. It was developed from a modified version of the previous primary wordmark, which used the typeface Trajan. Do not alter or attempt to recreate in any other font.

Wordmark 1
CASUAL WORDMARK
Wordmark 2
MINIMUM CLEAR SPACE AROUND LOGO SHOULD BE THE HEIGHT OF THE WORDMARK
Wordmark 3
FULL FORMAL WORDMARK
Wordmark 4
MINIMUM CLEAR SPACE AROUND LOGO SHOULD BE THE HEIGHT OF THE WORDMARK

University Lockups

The primary wordmark is a unique typographic signature that displays the Rice name. It was developed from a modified version of a previous primary wordmark, which used the typeface Trajan. Do not alter or attempt to recreate it.

When possible, the preferred way to refer to the university is simply Rice.

Wordmark Shield
CASUAL WORDMARK
Wordmark Shield Clear Space
CASUAL WORDMARK CLEAR SPACE BASED ON WIDTH OF THE SHIELD
Full Formal Lockup
FULL FORMAL LOCKUP
Full formal Lockup clear space
FULL FORMAL LOCKUP CLEAR SPACE BASED ON WIDTH OF THE SHIELD

School Lockup

The school lockups were created to include the vast array of different sizes and variations needed by individual schools. The system was designed to include both formal and informal versions, as well as any semiformal variations.

Full Lockup with school and department
FULL LOCKUP WITH SCHOOL AND DEPARTMENT
Full Lockup with school and department clear space
FULL LOCKUP WITH SCHOOL AND DEPARTMENT CLEAR SPACE BASED ON WIDTH OF THE SHIELD

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