Social media is a powerful platform for faculty to amplify research, connect with global audiences, and contribute thought leadership to public dialogue. At the same time, online engagement carries risks, particularly for researchers addressing sensitive or high-profile topics.
This guide outlines best practices to help Rice University faculty navigate social media spaces professionally, strategically, and safely while reinforcing the university’s commitment to academic excellence, freedom of expression, and public impact.
Faculty Leadership in Digital Spaces
Rice University encourages faculty to share their work, insights, and achievements through digital platforms. A strong faculty presence online enhances the university’s reputation, broadens research visibility, and strengthens public understanding of scholarship. At the same time, faculty must remain mindful of the risks and responsibilities associated with public digital engagement.
By approaching social media thoughtfully, faculty can help shape informed public dialogue, foster collaboration, and protect their personal and professional integrity.
Key Principles for Faculty Social Media Use
- Professionalism and Academic Integrity: Represent yourself, your field, and Rice University with the same academic standards expected in other professional contexts.
- Respect and Inclusivity: Uphold the university’s commitment to respectful dialogue and diversity. Avoid language or interactions that could be perceived as discriminatory, offensive, or harassing.
- Academic Freedom and Personal Responsibility: Faculty are encouraged to express individual views but should clearly distinguish between personal opinions and official university positions.
- Confidentiality and Privacy Protection: Safeguard student information, unpublished research data, and sensitive university matters. Adhere to FERPA, HIPAA, and research confidentiality standards.
- Awareness of Public Visibility: Understand that social media posts are public, permanent, and easily shared. Engage thoughtfully, particularly when addressing complex or controversial subjects.
Best Practices for Effective and Responsible Engagement
- Use Disclaimers When Appropriate: When expressing personal views, include a statement such as: “Opinions expressed are my own.” Or ensure OAMI (Opinions are my own) is included in your bio.
- Amplify Research Thoughtfully: Share research discoveries, publications, and insights in inaccessible, audience-friendly language. Link back to official university sources when possible.
- Engage with Care: Participate in public dialogue with professionalism. Avoid inflammatory or personal exchanges that could undermine credibility.
- Verify Before Sharing: Share only information that is accurate, evidence-based, and properly sourced. Avoid unintentionally amplifying misinformation.
- Maintain Clear Boundaries: Refrain from engaging in personal disputes with students, colleagues, or external audiences. Protect your professional relationships and focus on constructive dialogue.
- Secure Your Digital Presence: Use strong passwords unique to each platform. Enable two-factor authentication to protect accounts against unauthorized access.
- Understand Platform Policies: Familiarize yourself with platform rules and reporting mechanisms. Know how to block, mute, or report users if harassment occurs.
Responding to Online Harassment or Threats
- If you experience harassment related to your research or online presence:
- Document abusive interactions by taking screenshots.
- Report the behavior to the platform using available tools.
- Notify your department leadership and Rice University’s Office of Public Affairs for further guidance.
- Do not engage directly with harassers. Preserve your safety and professionalism.
Rice University is committed to supporting faculty safety, academic freedom, and responsible digital engagement. The university will work with faculty members to address concerns and provide resources as needed.
Additional Support
For assistance with research amplification, digital strategy, or online reputation management, faculty can contact the Office of Public Affairs at socialmedia@rice.edu.
For safety concerns related to online harassment, faculty should also connect with the Rice University Police Department (RUPD) and consult with their academic dean or department chair.
University Compliance & Consequences
Noncompliance with university policies on social media use may result in disciplinary actions per institutional guidelines. Faculty are encouraged to consult the university’s communication office or legal counsel for clarity on social media-related matters.
For further guidance, please refer to the university’s official social media policy or contact the Office of Public Affairs.