Maintaining a unified appearance across the Rice University brand ecosystem is important to establish Rice as a reliable and professional organization. The following examples can be used as reference, but for any lockup needs, the lockup selection tool should be the primary resource for downloading and requesting official lockups.
Lockup System
A Flexible Brand
The lockup system was designed to provide a variety of ways to create branding for the university, schools, offices, alliances and subbrands that make up Rice. The lockups cover a range from formal to casual and have multiple hierarchies to allow different groups to take the lead in a particular branded application or allow multiple groups to be represented as equal partners.
A lockup selection tool was created to aid in the use of these lockups, allowing groups to locate the appropriate lockup for their application based on their needs.
Formal and Casual
Tailored Lockups
Formal lockups use the full name of the organization, which is particularly important for schools with an attached name, e.g., George R. Brown School of Engineering. The formal lockup should be used when communication is being addressed to groups outside of Rice, such as potential investors, prospective students or professional organizations.
Casual lockups can be used for communication addressed to internal groups, such as students and faculty. These audiences are already familiar with Rice and will be able to recognize where the communication originated in an abbreviated form.
Parent and Child Usage
Clear Hierarchy and Priority
The lockup system was designed to allow for multiple forms of representation for Rice University’s many varied organizations, allowing for either the full hierarchy of the organization to be acknowledged or to allow for a particular group to take the lead in the lockup.
