Identity Usage

For more information, contact the Office of Public Affairs, which is charged with the responsibility for protecting the university’s name, identity assets and reputation, at 713-348-6280 or pubaffrs@rice.edu.

Usage Requirements

The following requirements must be met for approved use of the Rice brand identity. These requirements ensure that the Rice brand remains recognizable across a variety of applications. Failure to follow these requirements reduces the equity of the Rice identity and reflects poorly on the character of the university.


Minimum Size

Preserving Legibility
Following these minimum size requirements ensures that the mark retains legibility and remains recognizable.

The height of the wordmark should never be less than one-quarter inch in any application or 18 pixels in a digital application.

The height of the shield mark should never be less than one-half inch in any application or 36 pixels in a digital application.

If you have an application that requires the logo to be used at a smaller size, you should contact Public Affairs for specially tailored marks.

Wordmark minimum height
MINIMUM HEIGHT 36 PIXELS

Minimum Clear Space

Room to be Recognized
Whenever you use the official Rice University logo, it should be isolated from other design elements by a minimum clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone. The amount of clear space is determined by the mark being used.

Shield and University Logotype
The clear space for the university logotype lockup is determined by the height of the logotype. This clear space must be maintained on all sides of the mark.

Minimum Clearspace
MINIMUM CLEAR SPACE BASED ON HEIGHT OF RICE UNIVERSITY LOGOTYPE

Parent and Child Lockup
The clear space for the parent and child logotype lockup is determined by the height of the Rice University logotype and the first line of the lockup.

Minimum Clear space 2
MINIMUM CLEAR SPACE BASED ON HEIGHT OF THE LOGOTYPE AND FIRST LINE OF THE LOCKUP

External Usage

Rice departments, schools and organizations, such as institutes, centers, consortia and laboratories that deal extensively with the public or external groups often need to use the Rice logo in combination with an external organization’s logo or trademark. This section provides guidelines for displaying the Rice logo in a manner that protects our identity, while allowing the university to be seen as a member or participant in the desired program, event or occasion.

Size By Volume
Rice and any partner organization should have the same visual weight when paired together. This can be done by matching the size of the area covered by each mark, but should be balanced against the visual density of each mark, e.g., the Rice wordmark is visually lightweight because of the amount of white space in the typography and may need to be larger in overall size than a denser mark. The clear space and minimum size must still be followed as shown below.

Rice HAA Chart
AT THE SAME SCALE, RICE AND HOUSTON ARTS ALLIANCE HAVE A SIMILAR VISUAL WEIGHT AND CAN BE MADE TO TAKE UP THE SAME AREA.

Positioning

When the Rice logo will appear in a grouping with one or more external logos or trademarks, it is recommended that a vertical line be used to separate the Rice logo from all other logos. This separation will avoid the possibility of confusion regarding an external or outside organization and their affiliation with the university.

If possible, position the Rice logo as either the first or last logo in an arrangement of multiple marks so that the university name is in the most visible position.

Rice Houston Chart
BECAUSE OF THE VISUAL DENSITY OF THE CITY OF HOUSTON MARK COMPARED TO THE RICE WORDMARK, THE RICE MARK TAKES UP A LARGER AREA COMPARED TO THE OTHER.

Incorrect Usage

Maintaining Brand Clarity
In order to maintain the equity of the Rice brand, the identity should never be modified or altered. The following are examples of common incorrect usages that must be avoided. If you have an application requires that these rules be violated, you must contact Public Affairs in order to determine the best solution for your application.

Incorrect Usage
DO NOT ALTER THE COLOR OF THE MARK
Incorrect Usage 2
DO NOT CHANGE THE SPACING OF THE ELEMENTS OF THE MARK
Incorrect Usage 3
DO NOT CHANGE THE PLACEMENT OF THE ELEMENTS OF THE MARK
Incorrect Usage 4
DO NOT ROTATE THE MARK
Incorrect Usage 5
DO NOT STRETCH OR SQUASH THE ELEMENTS OF THE MARK
Incorrect Usage 6
DO NOT SKEW OR DISTORT THE ELEMENTS OF THE MARK
Incorrect Usage 7
DO NOT ALTER THE SCALE OF THE ELEMENTS OF THE MARK
Incorrect Usage 8
DO NOT CHANGE THE SHAPE OF THE DIFFERENT PARTS OF THE MARK
Incorrect Usage 9
DO NOT OUTLINE THE SHAPES OF THE MARK
Incorrect Usage 10
DO NOT ADD A DROP SHADOW OR OTHER EFFECTS TO THE MARK
Incorrect Usage 11
DO NOT USE A 3D EFFECT ON THE MARK
Incorrect Usage 12
DO NOT ENCLOSE THE MARK IN A HOLDING SHAPE
Incorrect Usage 13
DO NOT CREATE PATTERNS USING THE MARK
Incorrect Usage 14
DO NOT PLACE THE MARK ON BUSY OR DISTRACTING BACKGROUNDS
Incorrect Usage 15
DO NOT USE THE MARK IN SUCH A WAY THAT THE QUALITY IS COMPROMISED

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